Introducing Craft & Systems
At the end of 2024, I did something I had not done in 25 years: I started blogging again. The last time I wrote consistently online was around the turn of the millennium. Back then it was pure experimentation (and mostly teen angst, honestly). A personal site, some thoughts, some code, and a lot of curiosity. Then life and career took over.
Fast forward to late 2024 and I was working at a web hosting company. We were building tools for people who publish on the web, and it felt wrong not to be using the product myself—if you build for creators, you should create. So I spun up this WordPress site you’re reading now.
My goal was more pragmatic than passionate: reacquaint myself with WordPress, understand user experience, and live in the product. WordPress has changed little at its core over the years. Posts, pages, and themes still work much the same way they did when I was building client sites in the mid-aughts. The muscle memory came back quickly.
Within a weekend I had the basics in place, and I even had an old design ready to go. The HTML and CSS had been sitting in a folder on my NAS since 2005! I was surprised at how well it held up. A layout I had coded years ago and never shipped worked in modern browsers with minimal adjustment. The site was essentially done, so I wired it up, tweaked a few things, and published my first post.
From there I set a simple target: one post per month. It felt sustainable and frequent enough to create a signal, yet infrequent enough to fit into my life. I did not want noise. I wanted intention.
Over the course of the year something interesting happened: my writing began to converge around a theme. The posts that felt most natural were about design, product management, and leadership. They were grounded in experience, not theory. I found myself clarifying what I believe about craft, systems, teams, and decision making.
I also wrote personal pieces. A few pet peeves. Observations that had nothing to do with design. They were fun, but they diluted the signal.
That tension led to a decision.
Today I am launching a new blog: Craft & Systems. It is where I will publish more regularly about design and software leadership. Focused and opinionated, but grounded in practice. I have migrated my design and product leadership posts there so they can live together as a coherent body of work. If that is the kind of writing you come here for, take a look and consider subscribing to my newsletter.
Publishing here will likely be more sporadic as I put more energy into Craft & Systems, but it will not disappear. This space will remain my personal outlet for the desk gadget posts, the occasional rant, all the things that do not quite fit into a professional throughline, but I still want to write about.
In some ways, this feels like a return to 1999. A personal corner of the web that is mine. Just more intentional about where different ideas belong.
Thanks for reading then, and now.